We conducted a competitive analysis of direct competitors, which helped us identify key insights on the information and visual elements needed to enhance the onboarding process.

We also assessed Twistoo’s original design by going through the registration and onboarding process ourselves. Using heuristic evaluation, we identified usability issues and design pain points, determining areas for improvement to better align with the project’s objectives.

We sketched various wireframe options on paper based on research insights and additional references. This process helped us identify the most effective solution and align our thoughts before moving forward with the prototype design.

Since this is the first page users visit, we identified opportunities to enhance the design with visuals and information highlighting the benefits of using the product. We made it more engaging by incorporating visuals and captions, along with additional options for easier access.

After introducing our platform, we want to learn more about our users. To achieve this, we suggested a brief survey following registration to capture insights for future improvements. The final page emphasises our offer of 100 free games, encouraging users to continue engaging with us.

One main challenge was the lack of information during the onboarding process. To address this, first-time users will see an onboarding achievement on the dashboard that outlines steps and progress for launching a campaign. Additionally, a tooltip tour will highlight key features, inviting users to explore and familiarise themselves with the platform, reducing the need for further assistance.

Another challenge was the lack of big-picture analytics. To address this, the dashboard now provides insights such as the top three campaigns and easy access to the recently edited campaign. Content is refined and organised for easier navigation, and access to blogs enables users to learn from case studies and discover best practices.

Overall, we aim to ensure users can successfully create and deploy gamified campaigns on their websites and gain valuable insights from them.

Participating in my first hackathon was both challenging and rewarding. In the fast-paced environment, I learned the importance of clear communication, dividing tasks based on strengths, and making quick decisions. Also, working with teammates from diverse backgrounds was a memorable experience. I had to accept that perfection wasn’t feasible within the tight time constraints. However, by understanding the brief and prioritising tasks, we met the client’s expectations and even earned an award.

The key gap during the project was the limited access to users for the research phase. Instead, we relied on online research and heuristic evaluation, which provided valuable insights based on design principles. However, without direct user input, we couldn’t be certain if the solutions fully addressed user needs. Therefore, a key next step is to engage with potential users to enhance the product's usability.